![]() ![]() The same applies the other way around: a drop in traffic often happens more heavily on the side of low-quality traffic, without conversions dropping as much. It is common to experience spikes in organic traffic without a lift in conversion counts. Please also notice that I’m not using all organic traffic as a KPI, either. ![]() But we don’t use them as a KPI.Įditor’s note: if you’re interested in monitoring your keyword ranking anyway, check out these 8 SERP tracking tools. Ranking positions do matter, of course, so we consider them a stepping stone metric. The rising dominance of featured snippets has created position 0, and made positions 1-3 less visible. Search engine results pages (SERPs) change quickly. Please notice that I talk about engaged organic traffic first, not ranking position. This entails visualization and reporting, analysis, task planning, execution.
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